#1 Amazon Best Seller in 10 categories
(incl. startups, entrepreneurship, starting a business, e-commerce, ...)
“Dare to Launch is a must read for entrepreneurs of all ages, industries and backgrounds. It provides time-tested, easy-to-implement guidance from one of the leading educators in entrepreneurship today.”
- Denise Brosseau, CEO, Thought Leadership Lab
About the book
Can you short-cut a two year MBA program to launch a successful business?
This entrepreneurship guide gives you everything you need to launch: Actionable advice from Silicon-Valley entrepreneurs, strategic frameworks shifting your mindset, and efficient how-to templates.
“Starting a new business can feel overwhelming—but not if you have the right guide. This essential book shows you how to launch a scalable business based on the latest methodologies in Silicon Valley. You’ll learn from the success (and failure) stories of top founders and investors and save yourself years of frustration.”
- Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
In a world of outdated entrepreneurship books and expensive MBA programs serial entrepreneur, Anne Cocquyt combines inspirational examples of todays’ entrepreneurs with practical guides you can immediately put into action to get results.
Dare to a launch will help entrepreneurs and innovators:
Take immediate action to launch and grow your business
Introduce you to the latest steps proven to create successful businesses
Be in control of the company you want to create
Identify with relatable examples of diverse entrepreneurs and learn how you too, can de-risk your business
Understand the lingo in Silicon Valley
Decide on your funding options
Adapt your mindset to be a confident leader and dare to launch
In Dare To Launch, Author Anne Cocquyt shares her experience as a serial entrepreneur and pioneer in launching unique startup programs for female founders.
Anne summarizes the latest methodologies by Stanford, University of San Francisco, Berkeley, Y Combinator, IDEO and the GUILD Academy to rapidly test ideas, identify profitable target markets and launch with a winning business model. The book is filled with examples from the author’s own entrepreneurial journey across multiple industries as well as insider stories from entrepreneurs in Silicon Valley and beyond.
“Dare to Launch is just what any prospective entrepreneur needs—a smart blend of the inspirational and practical. I met Anne a decade ago in San Francisco, watched her innovate and mentor startups, and always impressed by her rigor and dedication. She writes from down-in-the-trenches expertise, and knows which methods and strategies have a better chance of success. Still on the fence? Anne will get you to launch.”
- Jonathan Littman, best-selling coauthor with IDEO of The Ten Faces of Innovation
WHat's in the book
Prepare your entrepreneurial journey
THE INSPIRATION: Taking calculated risks
FIRST STEPS: Defining success and quashing perfectionism
Choose ideas with legs
YOUR IDEA: Overcoming idea paralysis with the idea decision matrix
THE PROBLEM: Falling in love with the problem
THE SOLUTION: Starting small—Solving the problem for ONE user
TALKING TO USERS: Making user interviews less daunting, more fun
Make a promise to you, your company, and your customer
MISSION: Defining your WHY and HOW
YOUR COMPETITION: Leveraging your competitor's wisdom with the competitive analysis template
YOUR PRODUCT PROMISE: Creating your Product Promise Landing Page in a weekend
BRANDING: Giving your company a soul by defining your core values
Build it and see if it works
BUILDING YOUR MVP: Mastering the must-have and nice-to-have challenge
MARKETING: Creating your first marketing campaign without overwhelm
METRICS: Finding your North Star, departing from planet Vanity
ORGANIZATION: Startup COO 101—Setting up structure and process for early-stage companies without red tape
Create value and establish who needs to join you
BUSINESS MODELS: Testing who will pay and how much with the Business Model Canvas
THE MARKET: Estimating the market size bottom up and top down
THOUGHT LEADERSHIP: Deliberately building your own brand as a founder
FINANCIALS: Better than accounting—knowing how much money will be in your bank account in a year
TEAM: Engaging the right co-founder, employees, advisors, and contractors with checklists and contract templates
Form a company and get it funded
COMPANY FORMATION: Incorporating with confidence
FUNDING: Choosing which funding option is right for you
PITCH: Creating the $500K pitch deck
DECIDING WHAT’S NEXT: Checking if your business is ready to launch
YOU Can short-cut a two-year MBA program to launch a successful business.
Anne shows you in just over 250 pages!
In Dare To Launch, Author Anne Cocquyt shares her experience as a serial entrepreneur and pioneer in launching unique startup education programs for female founders. She summarized the latest methodologies by Stanford, University of San Francisco, Berkeley, Y Combinator, IDEO and her own program the GUILD Academy to rapidly test ideas, identify profitable target markets and launch with a winning business model. The book is filled with examples from the author’s own entrepreneurial journey across multiple industries as well as insider stories from diverse entrepreneurs in Silicon Valley and beyond.
HOST OF THE GUILD SHOW
In the GUILD Show, Anne Cocquyt interviews the founders and investors in the GUILD about their startup journey and how they launched their businesses.
The interviews are popuar short 20 min segments with topics from co-founder search to equity crowdfunding and finding the right funding option.
HOST OF THE GUILD ACADEMY
The GUILD Academy is a best-in-class entrepreneurship program Anne launched in 2019. She took 10 cohorts of entrepreneurs through the program and helped 200 female founders launch their businesses and choose the right funding option.
The program has generated more than $200M in market value creation and dozens of jobs.
Anne rallied over 50 experts in entrepreneurship to teach short segments of the course and she hosted over 100 live webinars during the pandemic to help female founders stay connected and learn from the best and most relevant experts.
The program is now also available as a self-paced program.
Anne sponsored 75 scholarships for the GUILD Academy.
All proceeds of her book go towards scholarships for underrepresented founders who also want to DARE TO LAUNCH.
About the AUTHOR